PARADIGM

F/W 2022

A paradigm is a system of perception that fundamentally defines the views and thoughts of people of an era.

Or, a theoretical framework or system of things.

The pure word is “frame” (Value)

The Paradigm collection

In the framework of numerous paradigms, I define my own perspective.

My collection allows each person to clearly express their personal standard.

A paradigm is a framework, and I thought about how they gather like lines that meet to form a face, and the faces construct a space that creates a new paradigm in that room.

I was inspired by the dressing room because I think that room is a most valuable personalized space where there are visual elements that I choose because of my paradigms and the styles express individual personality.

— Chaehyun Yoo

The beauty of your story is that it’s going to continue to evolve.

Saltwater