Project #1
Bucket Shoulder Bag
For Kate Spade’s initiative to connect with the Gen Z audience, I proposed a small bucket-style shoulder bag as an upcoming trend. I envisioned a modern, fluid silhouette—minimal in spirit yet enriched with signature details from Kate Spade’s earlier designs.
I design with the belief that timelessness and relevance can coexist in every detail.
Archive Kate
An overview of current market trends in handbags
Exploring the concept through multiple stages of sketches
Final Selection
I produced full-scale prototypes in various sizes and compared them side by side to determine which proportion worked best.
Full-scale sketch created with AI, featuring refined details
Product Showcase
project 1
Where modern minimalism meets timeless Kate Spade charm.
Designed with a modern, fluid silhouette, this piece combines a minimal aesthetic rarely seen in Kate Spade with signature details from the brand’s earlier collections, resulting in a fresh and distinctive design that bridges heritage and contemporary style.